There really is nothing awesome to see here. In fact, there's not even one recipe. Just a bunch of random shit I like to throw at the virtual wall. From ads and memes to rants and randomness, you'll find it all here. And you'll most likely find it all useless. @dyslexicwriter
But very few projects end up with exceptional results. Why?
As a disruptive brand and design strategy firm that creates briefs across multiple creative disciplines including Advertising, Design, and Innovation, Tom Bassett, CEO of Bassett & Partners (and founder of MindSwarms), was curious to understand how some of the world’s most consistently exceptional creative talents thought about – and used – the brief.
Through a series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), we asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results.
The end goal of Briefly is to help inform and inspire future generations of collaborators to write better briefs and manage the briefing process differently in order to help lead to exceptional creative results.
So while every project will still start with a brief, the dream is that more projects end up exceptional because of how these creative titans inspire (or re-inspire) the way we all think about briefs.
MiniAbe Lincoln has been screaming and whoa-ing his way around Illinois for over a year in ads for the state’s tourism office. But he settles down in the latest spot from JWT Chicago—thanks to the love of his life, Mary Todd.
Todd was notoriously melancholy for most of her adult life. And no wonder. It turns out she worked in a bleak cubicle in a nondescript office, pecking away on a keyboard that was way too big for her.
But along comes MiniAbe to whisk MiniMary offer her feet, quite literally, in this amusing spoof of the over-the-top final scene from An Officer and a Gentleman.
The spot is meant to get boomers, Gen X-ers and others to “whisk someone away” this fall and enjoy romantic attractions in Illinois.
Client: Illinois Office of Tourism
Agency: JWT Chicago
"I think what our industry has lost is courage. I think it’s lost belief. I think it’s chasing the dollar. A company is set up and they sell themselves within five years of setting up. And I always say that money’s the last reason to do anything. Don’t get me wrong — money’s important, it creates a nice lifestyle. … But ultimately you do something because you believe in it, and I don’t think enough people in the business today care and love it."
Brain implants here we come. DARPA just announced the ElectRX program, a $78.9 million attempt to develop miniscule electronic devices that interface directly with the nervous system in the hopes of curing a bunch of chronic conditions, ranging from the psychological (depression, PTSD) to the physical (Crohn’s, arthritis). Of course, the big goal here is to usher in a revolution in neuromodulation—that is, the science of modulating the nervous system to fix an underlying problem. We have known for a while that neuromodulation is effective. Cochlear implants, for example, use electricity to modulate the auditory nerve (really the whole auditory system), while deep brain stimulation has proven itself effective at regulating erroneous neuralelectrical activity and mitigating everything from the tremors of Parkinson’s to the terrors of chronic pain. The potential is there. But so are the issues.
Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.
With wisdom from 21 leading creative minds, 99U’s Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest. If you already read Manage Your Day- To-Day you already know the quality of this book.
Meet Ken. Ken’s a quadriplegic, and has been for about 20 years as a result of a construction accident. Before the accident, he was a casual gamer - but nothing too extensive. Now that he lives a much more confined life, he’s looked for things he could still do.
Now, with the help of a device called Joust, he’s able to play Diablo, World of Warcraft, and Starcraft - and stream it all through Twitch.tv. He’s found a community that’s allowed him to gain confidence and have fun, which is pretty fantastic.
Get ready to feel a whole lot of emotions - and remember that every single gamer you play online is a human being, and you could be yelling insults at Ken. Don’t be someone who yells at Ken.